Condiment lovers, rejoice!
Heinz has announced the launch of a brand new machine that will give sauce fiends the opportunity to create their own bespoke condiments.
The Heinz REMIX machine is an all new digital sauce machine that can serve over 200 different sauce combinations.
The machine is planned to launch at the 2023 National Restaurant Association Show in the US.
Heinz is hoping the revolutionary machines will be in restaurants by the end of the year. However, there is no confirmation yet whether the sauce machine will hit our shores.
To use the machine, first you will choose a base sauce like ranch, BBQ or ketchup and then personalise it with one or more ‘enhancers.’ These will be the likes of jalapeño, chipotle, buffalo, and mango at a low, medium or high intensity level.
While Heinz wants the public to be able to personalise their condiment choices, they will also be using the machine as a trial for new flavours that the brand can sell in stores.
‘With Heinz Remix, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavour preferences in real-time,’ Alan Kleinerman, vice president of disruption at Kraft Heinz said.
‘Who knows – maybe our next new sauce combination will come from a super fan using Heinz Remix!’
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