Haier launches India’s first ‘Made in India’, 2 and 3 door convertible side by side refrigerator series – Times of India

New Delhi: Haier has launched ‘Made in India, Made for India’ 2 & 3 door convertible SBS (side by side) 682 and 683 refrigerator series at a starting price of Rs 1,27,00 and Rs 1,40,000.
Haier 683 Series 3-door convertible side by side refrigerator
The 3-door convertible side by side refrigerator (683 series) comes with 21% convertible section on the top left to allow users to increase the refrigerator space from 62% (dedicated) to 83% with just 17% reserved for the freezer at the bottom left. If in case, a user requires more freezer space, they would have the flexibility to increase it to 38% using the convertible section.
Haier 682 Series 2 door convertible side by side refrigerator
The all-new 682 series side by side refrigerator is claimed to be India’s first 2-door 100% convertible SBS with the capability to work as a 100% refrigerator unit. With fridge to freezer ratio of 66:34, users can convert and use the 34% of freezer space as a refrigerator.
The refrigerators comes in a range of finish — glass, floral and steel. The options include Mirror Glass, Floret Glass, Granite Glass, Black Glass, Caramel Glass, Black Shiny Steel, and Inox Steel. The new refrigerators in the 682 and 683 Series come with 10 years warranty on the compressor and fan motor.
“After conducting intensive consumer research in India to understand the usage patterns of customers owning a side by side (SBS) refrigerator, Haier landed with a key insight that consumers today not only wish for an SBS refrigerator that has a bigger refrigerator section but also gives the control in their hands to personalize it the way they want. Since most households in India are vegetarian, the large freezer space in a side by side refrigerator is usually under-utilized, while the need for a larger refrigerator section is rarely met. To address these concerns, Haier has introduced two iconic side by side refrigerators which are ‘Made in India and Made for India,” said the company in a statement.