Google’s new Gmail upgrade solves one of the biggest problems with your inbox
Gmail users are about to be treated to a useful inbox upgrade that can’t come soon enough. The latest change from Google is aimed at helping fans of its service spot official emails more easily with companies such as banks now able to add a verified logo to all the messages they send out.
Think of it a little like the famous blue tick on Twitter, which shows that the account has been given the thumbs up by the social network and is not an imposter.
With so many scams arriving into inboxes every day, this new system should mean customers never miss important emails as they’ll instantly see that it’s come from a real source and isn’t fake.
Google first announced a trial of its Brand Indicators for Message Identification (BIMI) last year but now the US technology company is ready to officially launch the system.
Speaking about the update, Google said: “Today we’re announcing that over the coming weeks we’re rolling out Gmail’s general support of BIMI, an industry standard that aims to drive adoption of strong sender authentication for the entire email ecosystem. BIMI provides email recipients and email security systems increased confidence in the source of emails, and enables senders to provide their audience with a more immersive experience.”
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Once a company signs up and is verified by the service, their usual Gmail icon will start displaying the logo in the existing avatar slot.
One of the first to join the scheme is Bank of America who says it hopes this upgrade will make it easier for customers to spot real emails from them.
“Bank of America has a wide range of security measures in place to support our customers, and we constantly evolve our program to deliver best in class protection. Part of this effort is our partnership with Google on BIMI, which provides an easy way to validate if correspondence is from us.” the firm said.
There’s no word on everyone will see the new icons in their inbox but Google is expected to push out the changes in the coming weeks and months.
This latest change comes as Google has quietly pushed out a new update to its popular email app that will seriously speed up how fast Gmail on Android loads up certain pages. The new Gmail feature is aptly called Quick Results, and will come in handy when you’re rummaging through your inbox to try and find a particular e-mail.
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