Google wants you to think of its search app when it comes to breaking news
Google Search might not be the first place you think of heading to when you want to check out the top news stories of the day. However, Google would like that to change. The Alphabet subsidiary is working on a way for it to show more timely news when a user seeks info on topics like big-ticket sports games, awards shows, and natural disasters.
Google’s “Big Moments” seeks to make Search a place to visit during a breaking news event
“We are continually experimenting with ways to ensure that people who come to Google can find the most authoritative and up to date information when they need it,” a Google spokesperson said in a statement. “Any feature or improvement to our systems goes through a rigorous testing and evaluation process to ensure it delivers value to people.”
The changes that Google wants to bring to Search include the addition of historical context to a story. In addition, Google would add information to a breaking news event that it doesn’t already include such as updating the most recent death and injury counts connected to a breaking news story, in real-time. Currently, those interested in news turn to Google Search after an event is over instead of heading to the app while the event is taking place.
Big Moments has already been tested in live search
Google recently added a notice that appears on Search when a story is moving too quickly to appear on the Search app. The message says: “It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources.” In a situation like this, human curators would take too long to bring the story to Google which is why the company is using algorithms since the goal for the company is to get the latest news out as fast as possible.
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