Mr Aggarwall said that for him, the main advantage of Amazon is that it has “created a marketplace which has won over customer trust and where the best products win”.
He said: “Creating noise on the likes of Google can be extremely difficult without the right expertise. As a result, a lot of creators of great products go unnoticed. However, Amazon does a great job of regulating customer-facing functions such as customer reviews, fairly priced products, and well-presented listings.
“This aligned with our focus on creating the best products for our customers and we have always tried to stay ahead of the curve with any marketing opportunities Amazon provides.
“Is it easy? No, as Amazon challenges the sellers to meet its high standards. However, Amazon also takes care of a lot of key things such as distribution and has created a level playing field which drives sellers to produce the best products to satisfy customers.”
From a lifestyle perspective, starting the business has been “life-changing” for the friends.
Mr Aggarwall said: “Not only has building our business through Amazon been a massive opportunity for us to share our enjoyment of gin with hundreds and thousands of customers, but it has also given us the freedom to live the lifestyle we had dreamed about.
“With Amazon as our main channel bringing in 95 percent of sales and leveraging Amazon’s fulfilment network, it has been possible for a remote team of three spread across London, Metz and Scotland to build our business to turn over the first £1million in 2021. We’re hoping to continue to grow in 2023 way solidifying our EU strategy and also establishing ourselves in the US.”
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