“Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 billion customer visits over early access and seven days of the shopping festival,” Flipkart said in a statement.
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The company said that it delivered products to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan).
“This year also saw the largest fleet of women wishmasters compared to the previous TBBD editions. Flipkart’s Kirana partners delivered over four million packages in the first four days of TBBD’23,” the statement said.
Flipkart claimed that the artisan community, onboarded under its Samarth programme, observed a six-fold growth compared to the pre-festive period.
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“In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfilment centres, sortation centres and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana programme, and this year, over four million deliveries were made by these partners in the initial days of TBBD,” Flipkart group CEO Kalyan Krishnamurthy said.
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