Doceree plans to use the capital to expand its global operations, expand partnerships, extend its product offering, and improve the platform’s measurement and behaviour lift capabilities in order to improve transparency. The investment will also help it strengthen communications with healthcare professionals (HCPs) for pharma and life sciences companies, agencies, and health information technology platforms.
“It is critical for industry players like pharma companies and HCP-only platforms to understand and react to the digital touchpoints and behaviours of HCPs for delivering messages they resonate with,” says Harshit Jain, MD, founder and global CEO, Doceree.
“Doceree is transforming the way digital interactions between pharmaceutical brands and prescribers are facilitated,” says Ashish Venkataramani, Partner, Eight Roads Ventures.
“Doceree’s technology platform seeks to disrupt the fragmented value chain for digital messaging to physicians, and will be at the forefront of this promising sector,” he added.
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