Digital parenting platform BabyChakra plans to broaden user base, acquires Tinystep

Tinystep will merge its social assets with BabyChakra’s existing platform.

“The regional reach of Tinystep’s digital and social assets will help BabyChakra reach out to newer user bases with deeper, more personalized care. This is a collaboration that will accelerate our vision of being a trusted care partner to every mom and child in India,” said Naiyya Saggi, founder, BabyChakra.

Tinystep founder Suhail Abidi will exit to start a new venture after the sale.

“BabyChakra is the perfect place to take the business ahead; this will help Tinystep increase its reach and impact,” Abidi said.

BabyChakra has earmarked Rs 100 crore to build India’s largest mom-baby content-to-commerce platform over the next three years.

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“By acquiring Tinystep, Baby Chakra makes significant progress towards its aspiration to reach 75 million mothers and achieve its goal. This is BabyChakra’s first acquisition,” the company said in a statement on Wednesday.

The parenting platform said it had a consumer base of around 39 million mothers and 10,000 doctors. Through the buyout, BabyChakra has acquired around 40,000 multilingual content assets.

The Good Glamm Group, previously known as MyGlamm,
became India’s first beauty commerce startup to turn a unicorn after it raised $150 million in Series D funding in November. It is valued at $1.2 billion.

The company is backed by investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Shraddha Kapoor, Kalaari Capital, Tano Capital LLC, Mankekar Family Office, and Wipro Consumer.

The Good Glamm Group recently acquired
The Moms Co, St. Botanica, Sirona, and
Organic Harvest. In the content-to-consumer space, the company also acquired ScoopWhoop.