The Indian automotive industry has evolved significantly over the last four decades. Globalization has propelled auto companies to upgrade their technologies and expand the range of their products, powering them with FDI with upto 100 percent equity which has caused industry giants to enter the Indian market and design vehicles for mass consumption. As a result of it all, the consumers today have a wide range of choices for deciding on motor vehicles for personal use.
With increased purchasing powers of people and availability of attractive finance schemes, owning a vehicle has relinquished its long held title of Symbol of Luxury and is veering towards becoming a necessity, in both urban and rural areas. The consumers have also matured over the years and become knowledgeable enough to explore the various attributes of an automobile rather than deciding what to buy based on fuel efficiency alone.
Times Auto is conducting a poll to understand consumers’ perspectives on their preferred modes of travel, their willingness to experiment and the attributes they would give prominence to, while purchasing motor vehicles. Do participate in it by tapping your answers and submitting your response.
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