Chloe Madeley backs mum Judy after slamming Holly Willoughby’s wellness brand

Chloe Madeley, 36, has backed her mum’s comments about Holly Willoughby’s lifestyle brand Wylde Moon.

Earlier this week, Judy Finnigan, 75, said that wellness sites like Holly’s and Gwyneth Paltrow’s Goop “make fortunes for their charismatic hosts under the guise of caring for women’s wellbeing”.

She added to Women’s Own magazine: “Rosamund Pike is scathing about Gwyneth Paltrow’s Goop website and claims the whole wellness industry is a con.

“Hurrah! I’ve been waiting for someone to have a go, not just at Goop but at other ‘wellness’ websites such as Holly Willoughby’s Wylde Moon (not the ridiculous woo-woo spelling, meant to sound elementally female.)”

The ex-This Morning presenter went on to say: “The idea that it’s no longer enough to be healthy and we have to be ‘well’… I think it’s really dangerous.”

Now, Judy’s daughter, personal trainer Chloe Madeley, 36, has shared her views on the matter.

She told the Daily Star: “I love how outspoken my mum is these days. I’m fully qualified as a PT and nutritionist and you’re taught health and fitness, including mental health. I don’t know where the term ‘wellness’ came from.

“I do see mum’s point that it seems to be used for female marketing and I’m not sure why buying a product makes it a ‘wellness’ product.”

The Instagram influencer went on to note that she has also helped those who have struggled with emotional eating, fear of gym space and early menopause, so, therefore, understands the importance of being happy and healthy.

“My involvement with real women is about fitness and I don’t want to be a hater, so if women feel happy and healthy I’ll take that,” she added.

Holly founded her brand back in 2021 and shares a range of content from beauty to in-season fashion tips.

The website also has a boutique that includes £40 candles, her own perfume priced at £42 and necklaces ranging from £100 to £495.

The presenter prides her website on “encouraging you to value reconnecting with yourself”.

Holly has previously admitted she didn’t think her website would be for everybody, with some describing her ideas as “wacky”.

“I expected that,” she told Grazia Magazine. “And that’s fine. I can’t change that.

“I’m not here to force any of this on anybody. It’s not ‘come and meditate with me’ or ‘look at the moon and play a sound bowl.’”

“I’m not afraid of the reaction to it any more.

“If it doesn’t fit with what your thoughts and expectations of me are, well then there’s nothing I can do about it.”