Synopsis
Automakers are digging in to overcome the global shortage of semiconductors, something that will leave a lasting impact on the industry. While legacy approaches to supply-chain management can be blamed for the current mess, the real solution lies in making systemic changes. Can auto companies fix what’s broken?
The chips are down, literally. And the reverberations are a thunderous USD60 billion. ICYMI, at the centre of this storm is a shortage of semiconductors globally that has put automakers in muck. At present, there are two kinds of automakers. Those who have been affected by the chip shortage and those who soon will be. So much so that the shortage is forcing automakers to sell suboptimal products. General Motors in the US is in such a desperate
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