#BrigadangAyala: Globe pays tribute to medical frontliners

Written by: Tina Arceo-Dumlao

After almost 16 months since the COVID-19 pandemic hit the Philippines, the worst seems to be finally over and Filipinos are eagerly looking forward to the return to a semblance of normalcy by Christmas as the government’s vaccination program goes into overdrive.

For this, Filipinos owe a great deal to the medical frontliners who have consistently gone beyond their call of duty just to help Filipinos cope and eventually overcome the unprecedented public health crisis.

Globe, the telecommunications unit of the Ayala Group, thus deemed it fit to continue to show its appreciation for the sacrifice of medical frontliners by providing WiFi kits, entertainment packages, groceries, medical supplies and insurance vouchers and cash support to three public hospitals in Metro Manila at the front lines of the protracted battle against COVID-19. 

The assistance package was turned over on July 12 to the Philippine General Hospital, National Children’s Hospital and Tondo Medical Center. 

“The health sector has been at the forefront in battling COVID-19 since Day 1. Amidst the nation gradually adapting to the changing landscape of our day-to-day reality. We need to remind our frontliners that their continued service is not forgotten,” said Globe president and CEO Ernest Cu. 

“These hospitals, the frontliners, are our customers and are part of our ecosystem. It is important for Globe to enable them through connectivity and technology to carry out their duties, to connect them to their friends and family,” he added.

Globe’s sincere show of appreciation to the medical frontliners is in line with #BrigadangAyala, through which Ayala employees in various business units work as one community committed to improve the lives of the group’s stakeholders.

With #BrigadangAyala, Globe calls on its ecosystem to take part in a customer engagement effort that seeks to make a great impact on the health sector. Partners include Generika, Century Pacific Food, Inc., and PureGo, aside from AC Health,  Ayala Corp. and Ayala Foundation Inc. 


Tondo Medical Center frontliners receive complete device and data kits from Globe and #BrigadangAyala, as thanks for their continued service amidst the pandemic

#BrigadangAyala is Ayala Group’s united contribution to serving people and communities nationwide. It is Ayala Group’s integrated response to its almost two century-old commitment to national development by doing various social development and corporate social responsibility initiatives—ranging from disaster relief and response, assistance for public education, championing of social enterprises, and public health advocacy.

Through this latest effort led by Globe, UP-Philippine General Hospital (PGH), National Children’s Hospital (NCH), and Tondo Medical Center (TMC) will each receive 50 Globe MyFi devices with free 9 GB valid for seven days for their medical frontliners. 

These major COVID-19 referral hospitals will also each receive a cash donation of P500,000 from Ayala Corp. through Ayala Foundation, plus funds raised through Globe Rewards and GCash.


Tondo Medical Center staff received Globe pocket WiFi and 5G LTE SIM, to enable better connectivity during duty

The hospitals will likewise receive smart TVs with Globe Home Prepaid WiFi with 10 GB data valid for seven days to be installed in COVID-19 and cancer wards and other patient areas such as the Emergency Room and Out-Patient Department.

 “As a conglomerate, one of Ayala’s core strengths is its diversity, which has been quite evident in the group’s holistic response to the COVID-19 pandemic,” said John Philip Orbeta, Ayala Corporation’s Chief Human Resources Officer. “Through Brigadang Ayala, we are once again banking on our diversity to make an impact to the lives of the communities we serve.” 

Globe Business customers have also contributed to this worthy advocacy by providing gift packs to the medical frontliners. Meanwhile, Generika provided 500 immunity booster packages for PGH frontliners. Century Pacific Food Inc. shared 500 nutrient-rich food packages for NCH staff and patients. PureGo provided 500 PureGo discount vouchers worth P200 to TMC employees.

GCash likewise provided GInsure package with Covid and Dengue coverage for 3 months for 500 frontliners of TMC.

Whether it’s in the form of connectivity or essential goods, Globe continues to lend its support to key hospitals like PGH as part of its comprehensive efforts in providing aid to frontliners,” Cu said.

Globe has been lending a helping hand from the beginning of the public health crisis in March 2020. 

Last year, Globe supported PGH Medical Foundation Inc. and nine other hospital beneficiaries through Globe Rewards by raising P41 million through the help of its customers. Fundraising for PGH has continued to date. 


Under the #BrigadangAyala initiative, around 500 medical frontliners from PGH have received 5G LTE SIM packs, Home Prepaid WiFi, and pocket WiFi kits

Globe Rewards also provided a digital avenue for concerned Filipinos to quickly donate funds to these hospitals and be part of the community effort to defeat COVID-19. PGH alone has received over P22 million worth of essential COVID-19 and pediatric cancer supplies since 2020.

“This contribution is Globe’s way of saying thank you for their continued service and sacrifice. We know that these connectivity devices will help them in sharing their struggles and triumphs with their families and make it easier for them to take care of their patients,” said Cu. 

“We are always forging ahead to provide solutions that will not only help our frontliners in their daily battles but also help the majority of Filipinos adapt and thrive in our new reality. Globe will continue to scale its digital solutions and connectivity efforts to get our country back on track,” he added.


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