Asda introduces major change to stores for customers wanting to buy beer – ‘be quick’

Supermarkets are doing their bit to tackle climate change and plastic pollution, including Asda. The food retailer is the latest to introduce a new concept in store to help shoppers be more environmentally friendly.

Asda has partnered with craft beer specialists Craft on Draft to create its new refillable station.

The aim is to use draft beer pumps to freshly pour Asda’s beer selection into refillable glass containers.

Customers will then be able to take them home with them to enjoy from the comfort of their living rooms.

In this way, both Asda and shoppers will be able to save on packaging, and the glass containers can be reused again and again.

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Matt Harrison, Senior Director of Business Development and Strategic Partnerships at Asda, commented on the move.

He said: “As part of our partnership strategy we want to bring new and exciting concepts into stores that have never before been seen by our customers – and Craft on Draft is a great example of this.

“The Craft on Draft team’s expertise in the hospitality industry will bring a range of drinks to our store that are unlikely to be found elsewhere and that complement our strong existing beers, wines and spirits offer.

“The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.”

Co-op, Marks and Spencer, Waitrose, and Aldi have all introduced refillable stations to their supermarkets this year.

Tesco also launched its partnership with Loop earlier this year, allowing customers to buy essential items in completely reusable and durable packaging.

As for Asda, the retailer partnered with Unilever in June to introduce refillable packaging systems to stores in Rugby, York, Milton Keynes, and Glasgow.

The supermarket launched its first refillable station in a Leeds store last year – proving to be successful and consequently leading to the scheme’s expansion.

Speaking at the time, Sebastian Munden, Unilever UK and Ireland’s general manager, commented: “To tackle plastic pollution with the speed and urgency needed, we are committed to creating scalable solutions which make it as easy as possible for people to make sustainable choices.

“We believe refills could be a gamechanger in our ambitions to halve our use of virgin plastic by 2025, however unlocking the full potential of the reuse economy would require a significant shift in how people shop.

“Using our well-known and trusted brands and working closely with retailers, we are testing different refill models on a large scale in order to continue to build our understanding of how to bring about a significant change most effectively.”