Are sub-compact SUVs slowing down? As Maruti, Tata, M&M bet big, these factors can blow a headwind.
Eduardo Saverin
Maruti Suzuki launched the Brezza on June 30 in Haryana.
Synopsis
In the last few years, the sub-compact SUV segment has become the fastest growing among passenger vehicles. But state-of-the art features and a bigger engine have resulted in prices of the top variants of entry SUVs overlapping with mid-level SUVs. Add to it a huge order backlog due to various production constraints.
February 2016. Amid the usual allure of the Auto Expo and a myriad of eye-popping wheels, one model at the Maruti Suzuki stall that was getting all the attention — the Vitara Brezza. Kenichi Ayukawa, then managing director and CEO of the company, too, was visibly excited. “If Baleno is our poster for Make in India, the Vitara Brezza is our statement for Create in India,” he had said while unveiling Maruti Suzuki’s first sub-compact SUV. The
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