apple: How Apple’s new App Store rules give more options to developers – Times of India

Apple has officially changed its rules to allow app developers to highlight alternative purchasing options outside apps, and also to communicate more directly with customers. This upgrade was done two months after reaching a settlement with some developers in a class action lawsuit over how it manages its App Store for the iPhone and iPad.
The new rules, which Apple codified in changes to three of its guidelines, allow developers to request name and email information from users, so long as it’s optional and not a required part of using their app. Apple also said it would not allow developers to collect information about kids.
As part of those emails, Apple will also allow developers to direct people to alternative payment methods, such as a website where someone can buy a subscription connected to an app.
After publishing the update, Apple said, “The App Store is a safe and trusted place for customers to discover and download apps, and a great opportunity for developers’”.
The move marks Apple’s latest effort to adjust how it manages its App Store to respond to criticism that tightly controls what developers can do. Since the App Store is the only place Apple allows iPhone and iPad owners to download apps from, these developers say they’re too restricted in what they’re allowed to do on mobile devices.
One of Apple’s biggest developer critics is Epic Games, maker of the hit online battle game Fortnite. Epic has already registered one loss against Apple in court, where a US district judge largely sided with the iPhone maker, saying it hadn’t violated most antitrust laws. Both Epic and Apple have begun their appeals.
Moreover, Apple has struck a separate agreement with Japan’s Fair Trade Commission to allow ‘reader’ apps like Netflix to add links for signup websites off the App Store. That change will go into effect next year and apply to developers around the globe providing access to magazines, newspapers, books, music and video.

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