How Steve Jobs Influenced Apple’s Iconic Logo – SlashGear
Janoff recalls that personal computers were still new to the world at the time, so one coming into the home was “threatening” (via Creative Bits). Some of the other personal computers of the day had “very techo names,” like the TRS-80 sold by Radio Shack. Jobs, ever the forward thinker, wanted a logo that wasn’t techy or corporate. In particular, he wanted it to be relatable to kids so they could get computers into schools (via Creative Bits).
An apple was, as Janoff called it, “basic.” It was something everyone around the globe knew at first glance and was the antithesis of technology. So, he took the image of the apple and created two initial versions. One was a whole apple and one had a bite taken from it. He was afraid Jobs might find the one with the bite too cute. He also said the bite was added for scale, ensuring people wouldn’t mistake it for some other fruit (via Creative Bits).
The Apple II was the first fully assembled computer to produce color images on a monitor. Contrary to urban legend, the multi-colored rainbow logo represented the color bars on the monitor and nothing more. Janoff recalls trying to do the stripes in greyscale halftone, but it simply didn’t look good. There was some pushback from an account executive at Janoff’s agency over the colors. The exec thought Jobs would hate it because the cost of printing color stationery would financially ruin Apple before it even got off the ground, but Jobs liked it immediately.
If you were curious, Janoff didn’t use a computer to create the logo. It was made the old-fashioned way … free hand (via Creative Bits).
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